EP 572: The $200 AOV DTC Brand Built on Pockets, Partnerships, and Purpose

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When Amy joined Wildfang, she was running a storefront in Portland. 10 years later, she’s the President of a vertically-integrated DTC brand pulling $200 AOVs, 25% of revenue from extended sizing, and partnerships that drive CAC down by 50%.

She also made a major paid media pivot — bringing on Pilothouse to reset their entire growth engine.

For DTC founders scaling from $5–50M who are thinking about verticalization, performance marketing, or brand-led growth.

🔍 Inside this episode:

• How going vertical changed everything — from cashflow to creative
• Why extended sizing drives 25% of Wildfang’s revenue (and what it took to get there)
• The “90/10” Meta strategy that crushed Black Friday with Pilothouse
• The ROI of Debbie Harry and Taco Bell collabs (hint: it wasn’t just vibes)
• How to restructure ops, finance, and paid when profitability becomes the priority

👀 Who this is for:

• Brand founders, VP Growths, operators, and marketers building modern DTC brands

💥 What to steal:

• Pilothouse’s ad architecture playbook: reuse, reframe, retest
• A partnership model that blends licensing, NIL, and white-labeling
• How to spot “overthink” in your performance strategy — and simplify for scale

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