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When Amy joined Wildfang, she was running a storefront in Portland. 10 years later, she’s the President of a vertically-integrated DTC brand pulling $200 AOVs, 25% of revenue from extended sizing, and partnerships that drive CAC down by 50%.
She also made a major paid media pivot — bringing on Pilothouse to reset their entire growth engine.
For DTC founders scaling from $5–50M who are thinking about verticalization, performance marketing, or brand-led growth.
🔍 Inside this episode:
- How going vertical changed everything — from cashflow to creative
- Why extended sizing drives 25% of Wildfang’s revenue (and what it took to get there)
- The “90/10” Meta strategy that crushed Black Friday with Pilothouse
- The ROI of Debbie Harry and Taco Bell collabs (hint: it wasn’t just vibes)
- How to restructure ops, finance, and paid when profitability becomes the priority
👀 Who this is for:
- Brand founders, VP Growths, operators, and marketers building modern DTC brands
💥 What to steal:
- Pilothouse’s ad architecture playbook: reuse, reframe, retest
- A partnership model that blends licensing, NIL, and white-labeling
- How to spot “overthink” in your performance strategy — and simplify for scale
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