Amy (Wildfang)

President of Wildfang and longtime operator who scaled the vertically integrated DTC apparel brand, led its move to in-house product, expanded extended sizing, and built notable partnerships such as Debbie Harry and Taco Bell collaborations.

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Dec 29, 2025 • 52min

EP 572: The $200 AOV DTC Brand Built on Pockets, Partnerships, and Purpose

Join Amy, President of Wildfang, a DTC apparel brand renowned for its menswear-inspired styles for women and non-binary customers. Amy shares her journey from store manager to company president, detailing how verticalization boosted Wildfang's AOV to $200 and fueled 25% of revenue from extended sizing. She breaks down the successful 90/10 creative strategy for advertising, highlights exciting collaborations with Debbie Harry and Taco Bell, and emphasizes the importance of functional design and community in driving brand loyalty.

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