Marketing Against The Grain
How To Build A $20k/month Community Business (Beginner’s Guide) | Greg Isenberg (#187)
Jan 2, 2024
Greg Isenberg, CEO of Late Checkout, shares his insights on building community-driven businesses. He differentiates between an audience and a true community, stressing the importance of authentic engagement. The discussion covers the TRIBE framework and how to turn customers into loyal advocates. Isenberg also highlights the challenges and strategies of creating exclusive communities, emphasizing uniqueness and connection in a crowded market. He warns that as AI evolves, only well-established communities will thrive, making community equity vital for success.
38:59
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Quick takeaways
- Building a successful community requires more than just superficial audience building, it involves creating a sense of togetherness, rituals, member identity, and belonging.
- Differentiated experiences, exclusive rituals, and spaces are crucial for successful communities, attracting and retaining members while maintaining a sense of exclusivity and camaraderie.
Deep dives
The Importance of Community in Business
Building a successful community is crucial for any business. It is not just a matter of using the word 'community' for marketing purposes. A true community creates a sense of togetherness, rituals, member identity, belonging, and engagement. This requires a thoughtful and intentional approach that goes beyond superficial audience building. An example of a community that stands out is Raffa, a high-end cycling apparel company that matches cyclists in specific areas, creating a sense of exclusivity and camaraderie. The power of community lies in its ability to build brand equity and create raving fans who contribute to the success of the business.
