Intro

This chapter explores the essential elements of community-building as a core aspect of business strategy. It introduces the Tribe framework, focusing on aspects like identity and belonging, while stressing the significance of authentic engagement over mere marketing tactics.

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AI is going to kill so many different brands and level up so many community based brands.

Kipp and Kieran are joined by Greg Isenberg (CEO & Co-Founder at Late Checkout) to dive into how to integrate community into your company. Learn more on effective strategies for growing a business through community, the TRIBE framework, why there’s a difference between audience and community, how to turn customers into raving fans, and why community equity is more important than brand equity.

About Greg Isenberg

Greg Isenberg is the Co-Founder of Late Checkout, a web3 and community product studio and agency that designs, creates, and acquires internet communities. He is also a growth advisor at TikTok and a venture partner at Indicator Ventures, a tech venture fund. Previously, Greg was the Head of Product Strategy at WeWork, the founder/CEO of Islands, a messaging/community app acquired by WeWork, and the Founder/CEO of 5by, a leading video discovery app acquired by StumbleUpon. He helps build marketing and web3 strategies, communities, and technology products for brands like TikTok, FedEx, NASCAR, TechCrunch, and WordPress.

Connect with Greg!

Twitter https://twitter.com/gregisenberg

LinkedIn https://www.linkedin.com/in/gisenberg/

Podcast https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985

Late Checkout https://latecheckout.studio

Mentions

Squid Game https://www.netflix.com/title/81040344

Soho House https://www.sohohouse.com/

Rapha https://www.rapha.cc/fr/fr/

David Spinks https://davidspinks.com/

Dharmesh Shah https://www.linkedin.com/in/dharmesh/

Ramp https://ramp.com/welcome