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12min chapter
How To Build A $20k/month Community Business (Beginner’s Guide) | Greg Isenberg (#187)
Marketing Against The Grain
Building Exclusive Communities
This chapter explores the intricacies of community-based businesses, particularly through the lens of Soho House, highlighting the balance between membership demand and the risks of oversaturation. It emphasizes the need for a distinct value proposition and community engagement to foster deep member commitment and brand loyalty. The discussion also addresses the impact of rising competition and AI on community differentiation, stressing the importance of authenticity in cultivating valuable brand communities.
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