Magnetic Branding & Positioning Strategies For Consultants with Deb Gabor

Jul 22, 2024

Deb Gabor, a best-selling author and branding expert behind a multi-million dollar consultancy, shares her journey from traditional billing to transformative branding. She reveals strategies to break free from trading hours for dollars and discusses the dangers of short-term revenue focus. Delving into 'irrational loyalty,' she offers insights on creating a beloved brand and emphasizes the importance of authentic client relationships. Gabor also shares lessons learned from the pandemic, advocating for strategic client engagement to ensure satisfaction and success.

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Intro

00:00 • 2min

Journey from Brandless Beginnings to Branding Expertise

01:58 • 3min

Transforming PR: From Media Relations to Strategic Branding

05:24 • 23min

Lessons from Pandemic Marketing Mistakes

28:01 • 8min

The Importance of Active Client Engagement and Oversight

35:34 • 2min

Learning from Experience: Growth and Branding Strategies

37:28 • 2min

Do you ever feel stuck trading hours for dollars, dreaming of a business that runs without you constantly grinding? That was Deb Gabor, best selling author and branding expert before she created a business empire on her own terms. And in this episode, she reveals the exact framework she used. Deb's built a multi-million dollar consultancy by rejecting the traditional hourly billing trap, proving there's a better way for consultants to deliver lasting value.

In this episode, you're going to learn:

• How to transition from trading hours for dollars to building a profitable consultancy

• The dangers of focusing on short-term revenue and its impact on brand identity

• The concept of "irrational loyalty" to create a business clients love

• A strategic branding methodology that emphasizes transformative value over hourly billing

• Key questions to ensure your team consistently meets and exceeds client expectations

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