Deb Gabor

In this discussion, branding expert Deb Gabor, the Founder and CEO of Sol Marketing and bestselling author, dives into the art of post-publication branding for authors. She emphasizes the importance of cultivating 'irrational loyalty' among readers and shares insights on maximizing book content for ongoing engagement. Deb also outlines strategies for maintaining brand consistency and creating a compelling narrative that resonates with audiences, proving that the journey of branding continues far beyond a book's release.

Deb Gabor, a best-selling author and branding expert behind a multi-million dollar consultancy, shares her journey from traditional billing to transformative branding. She reveals strategies to break free from trading hours for dollars and discusses the dangers of short-term revenue focus. Delving into 'irrational loyalty,' she offers insights on creating a beloved brand and emphasizes the importance of authentic client relationships. Gabor also shares lessons learned from the pandemic, advocating for strategic client engagement to ensure satisfaction and success.