Deb Gabor

Deb Gabor, a best-selling author and branding expert behind a multi-million dollar consultancy, shares her journey from traditional billing to transformative branding. She reveals strategies to break free from trading hours for dollars and discusses the dangers of short-term revenue focus. Delving into 'irrational loyalty,' she offers insights on creating a beloved brand and emphasizes the importance of authentic client relationships. Gabor also shares lessons learned from the pandemic, advocating for strategic client engagement to ensure satisfaction and success.