All Things Book Marketing Grow Your Author Brand Post-Publication with Deb Gabor
4 snips
Aug 20, 2024 
In this discussion, branding expert Deb Gabor, the Founder and CEO of Sol Marketing and bestselling author, dives into the art of post-publication branding for authors. She emphasizes the importance of cultivating 'irrational loyalty' among readers and shares insights on maximizing book content for ongoing engagement. Deb also outlines strategies for maintaining brand consistency and creating a compelling narrative that resonates with audiences, proving that the journey of branding continues far beyond a book's release.
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Irrational Loyalty Drives Growth
- A strong brand creates irrational loyalty where audiences feel bonded almost exclusively to it.
- Brands with irrational loyalty enjoy faster, more profitable growth and about 40% more revenue on average.
Brand Is Emotional Connection
- A brand is more than visuals; it's the emotional connection and consistent promise to the audience.
- It's the ultimate benefit and unique experience an author delivers beyond just the book.
Late Publicity Success Story
- Deb Gabor's book publicity started seven to eight months post-publication, leveraging her clear brand for media opportunities.
- She used her book as credibility to enter conversations about major brand disasters, accelerating her visibility.
