Do you ever feel stuck trading hours for dollars, dreaming of a business that runs without you constantly grinding? That was Deb Gabor, best selling author and branding expert before she created a business empire on her own terms. And in this episode, she reveals the exact framework she used. Deb's built a multi-million dollar consultancy by rejecting the traditional hourly billing trap, proving there's a better way for consultants to deliver lasting value.

In this episode, you're going to learn:

• How to transition from trading hours for dollars to building a profitable consultancy

• The dangers of focusing on short-term revenue and its impact on brand identity

• The concept of "irrational loyalty" to create a business clients love

• A strategic branding methodology that emphasizes transformative value over hourly billing

• Key questions to ensure your team consistently meets and exceeds client expectations

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