Brian and Jordan discuss compensation for sales teams vs. product teams, developing the content muscle, self-serve & async demos, exploring a coaching offer around product strategy, frustrations in Portland, making decisions to drive growth, revamping the demo process for Clarity Flow, creating authentic content for a product company, transitioning from designer to full-stack product developer, starting a new service, and navigating the process.
Balancing fairness and attracting top-performing salespeople is a dilemma in compensating sales and product teams in software companies.
Creating and sharing quality content marketing for SaaS companies is challenging, requiring authenticity and finding solutions to improve content creation and distribution.
Effectively communicating and marketing new features through repeat and repurposed content is crucial for maintaining momentum and increasing visibility.
Deep dives
Exploring the Challenges of Compensation in Sales-driven Companies
The podcast episode delves into the debate surrounding compensation for salespeople in software companies. The hosts discuss the dilemma of balancing fairness for the product team members and the need to attract top-performing salespeople. They acknowledge the market dynamics that drive competitive compensation in sales roles and the potential challenges this creates within the organization. The episode highlights the importance of being transparent and honest about these dynamics when communicating with the team and emphasizes the need to find the right balance to sustain and grow the business.
Creating and Sharing Effective Content Marketing
The hosts discuss the challenges of creating and sharing quality content marketing for SaaS companies. They explore the need to evangelize the problem their products solve and effectively communicate its importance. The episode highlights the struggle many companies face in producing consistent content, balancing the workload of feature releases, and the demands of content creation. They stress the value of authenticity and the necessity of finding solutions to improve content creation and distribution, including leveraging the expertise of a marketing agency.
Overcoming Obstacles in Publishing and Promoting Product Releases
The podcast explores the challenges of publishing and promoting product releases. The hosts share their experiences and the difficulty in maintaining a consistent flow of content about new features and updates. They discuss the need to repeat and repurpose content to reach a wider audience and increase visibility. Additionally, they emphasize the importance of marketing momentum, using content to generate awareness and engagement while effectively communicating the value and benefits of new features to users.
The Journey of Starting a New Coaching Service
The hosts discuss the exploration of starting a new coaching service focused on product strategy and technical decision-making. They explore potential target clients, such as non-technical founders of SaaS companies and individuals seeking to acquire coding skills to bootstrap their own products. The episode highlights the need for guiding and supporting founders' product strategy decisions, acting as a bridge between technical and non-technical team members, and helping individuals develop the necessary skills to launch their products effectively.
Balancing Personal and Professional Priorities
The podcast episode touches on the challenges of balancing personal and professional priorities. The hosts discuss their experiences managing workloads, exploring new opportunities, and maintaining a healthy work-life balance. They emphasize the importance of recognizing limitations and seeking solutions for managing tasks efficiently. The episode concludes with a focus on taking time for personal enjoyment and building relationships outside of work to find balance and perspective.
