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Bootstrapped Web
Compensation, Content, & Speed
Nov 3, 2023
Brian and Jordan discuss compensation for sales teams vs. product teams, developing the content muscle, self-serve & async demos, exploring a coaching offer around product strategy, frustrations in Portland, making decisions to drive growth, revamping the demo process for Clarity Flow, creating authentic content for a product company, transitioning from designer to full-stack product developer, starting a new service, and navigating the process.
57:02
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Quick takeaways
- Balancing fairness and attracting top-performing salespeople is a dilemma in compensating sales and product teams in software companies.
- Creating and sharing quality content marketing for SaaS companies is challenging, requiring authenticity and finding solutions to improve content creation and distribution.
Deep dives
Exploring the Challenges of Compensation in Sales-driven Companies
The podcast episode delves into the debate surrounding compensation for salespeople in software companies. The hosts discuss the dilemma of balancing fairness for the product team members and the need to attract top-performing salespeople. They acknowledge the market dynamics that drive competitive compensation in sales roles and the potential challenges this creates within the organization. The episode highlights the importance of being transparent and honest about these dynamics when communicating with the team and emphasizes the need to find the right balance to sustain and grow the business.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode