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From SaaS Executive To Solo Creator
- Justin spent 17 years in SaaS sales and rose to VP/CRO roles before creating online courses.
- He transitioned from building companies to building a one-person online business focused on teaching skills.
Affordable Pricing Multiplies Reach
- Price products affordably to help more people and increase word-of-mouth referrals.
- Make courses cheap enough to be impulse buys and exceed perceived value to drive organic promotion.
Grow Funnel Before Chasing New Courses
- Expand top-of-funnel reach to sell more of proven courses instead of constantly creating new products.
- Consider cohort-based programs for hands-on results when scaling education offerings.