Building a $2M solo-business on LinkedIn • Justin Welsh
Bootstrapped Stories
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How Do You Write a Newsletter?
The newsletter is really tactical and practical. They're almost like free guides. At least once per week over 10 weeks, there will be one piece of content related to a previous newsletter issue that I've written at some point. It brings people to my website, which is now I have a captive audience. The likelihood they do something else is really high. Subscribe to my newsletter, gain trust in my expertise by a course, book a coaching call. Any number of actions that I generally can't get them to do when we're just playing on social media or in the email inbox.
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