The Millionaire Real Estate Agent | The MREA Podcast

26. Dictating Your Worth With Robert Lucido Jr.

Apr 15, 2024

Former MLB player turned real estate pro, Robert Lucido Jr., shares tips on dictating your worth in a competitive market: focus on solutions, price effectively, create value, stack value, and take risk off the table for clients. Learn how to stand out and maximize value in real estate.

45:22

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Episode guests

Robert Lucido Jr.

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Quick takeaways

Focus on providing solutions to core problems such as helping people get mortgages.

Price services to position effectively and differentiate based on unique value proposition.

Create value by addressing objections, stacking value through bonus offerings, and maximizing customer satisfaction.

Deep dives

Value-Driven Real Estate Success

Emphasizing the importance of delivering consumer, buyer, and seller value in unique ways, the podcast episode discusses the journey of Robert Lucido Jr., a successful real estate entrepreneur who transitioned from a career in professional baseball. Lucido's focus on providing value across all dimensions, tackling issues like housing affordability, effective pricing strategies, and stacking value through innovative presentations, offers valuable insights for real estate agents aiming to differentiate themselves in the market.

Introduction

2min

Transition from Baseball to Real Estate

6min

Driving Success in Real Estate through Value Differentiation

16min

Strategic Pricing and Perceived Value in Real Estate

7min

Maximizing Value and Pricing Strategy in Real Estate

6min

Lightning Round Questions and Book Recommendations

2min

Insights on Books, Podcasts, and Real Estate Perspectives

6min

It’s not every day that someone’s path to being a real estate professional first takes them through the Major League Baseball League. But that’s the path of our guest today, Robert Lucido Jr.

Part of how Robert Lucido Jr. made it on to an MLB team was that he cold called teams. This is unheard of in the world of baseball. But it gives you a sense of what Robert Lucido Jr. is all about: Knowing your worth and fighting for it.

Today Robert takes us through how to dictate your worth in a highly competitive market where there is often a race to the bottom. First, focus on solutions to core problems, which right now is helping people get mortgages. Second, price to position effectively. Third, create value across dimensions. Fourth, stack value throughout the offer presentation. And fifth, take risk off the table for the client.

Tune in to learn how to dictate your worth today.

Resources:

Check out the Millionaire Real Estate Agent Playbook

Connect with Jason:

Produced by NOVA Media

This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

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The Millionaire Real Estate Agent | The MREA Podcast

26. Dictating Your Worth With Robert Lucido Jr.

Episode guests