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7min chapter
26. Dictating Your Worth With Robert Lucido Jr.
The Millionaire Real Estate Agent | The MREA Podcast
Strategic Pricing and Perceived Value in Real Estate
Exploring how pricing strategies impact perceptions of value, the chapter emphasizes the importance of early pricing decisions in branding and differentiation. Discussions cover dictating value through scarcity, controlling compensation, and enhancing perceived value through reduced time and effort, offering insights for agents to stand out in a competitive market.
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