How I Built This with Guy Raz

Hinge: Justin McLeod (2021)

56 snips
May 8, 2023
Justin McLeod, the Founder and CEO of Hinge, shares his remarkable journey from heartbreak to entrepreneurship. He reveals how personal experiences influenced the app's evolution into a space for meaningful connections. In discussing the challenges of launching within a saturated market, he reflects on pivotal shifts, user engagement strategies, and the impact of the pandemic on dating dynamics. McLeod’s heartfelt anecdotes and insights highlight the quest for authenticity in a digital dating world, underscoring Hinge's mission of being 'designed to be deleted.'
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ANECDOTE

Early Heartbreak

  • Justin McLeod was heartbroken in 7th grade when his girlfriend of 3 years dumped him.
  • This trauma made him determined to be cool in high school, leading to partying and troublemaking.
ANECDOTE

High School Transformation

  • In high school, Justin embraced partying, earning detentions and idolizing a senior partier.
  • He aimed to balance overachieving academics with a rebellious social life.
ANECDOTE

College and Rehab

  • Justin's partying escalated in college, leading to a realization he had a problem with substances.
  • He spent his first summer after freshman year in rehab.
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