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18min chapter
Hinge: Justin McLeod (2021)
How I Built This with Guy Raz
Reinventing Hinge: Navigating Change and Challenges
This chapter explores the transformative journey of Hinge as it shifts from a casual dating app to a platform focused on meaningful relationships. It delves into the strategic challenges faced during its relaunch, including pricing dilemmas and user engagement, while emphasizing the importance of creating a thoughtful user experience. The narrative also touches on the emotional intricacies surrounding Hinge's acquisition by Match Group and the impact of these changes on the app's vision and founder autonomy.
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