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8min chapter
Hinge: Justin McLeod (2021)
How I Built This with Guy Raz
From Prototype to Hinge: The Birth of a Dating App
This chapter explores the early days of launching Hinge, a dating app born out of financial constraints and logistical decisions. It discusses the challenges of branding and fundraising, alongside the innovative yet confusing approach of using quizzes about friends for matchmaking. The narrative highlights the journey of turning a complex idea into a unique platform, while navigating skepticism from investors and users alike.
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