Problem Solvers

What It Really Takes To Build A Community

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Mar 8, 2021
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INSIGHT

Define Community As Peer Connections

  • Community means creating peer-to-peer connections, not just a list of users or customers.
  • Focus your community on a specific segment of your audience with a clear purpose.
ADVICE

Use Language And Placement To Filter

  • Let the right members self-select by using targeted language and placement.
  • Avoid blasting the offering to casual fans; place it where committed users will find it.
ADVICE

Automate Applications With Objective Scoring

  • Score applications automatically to filter at scale and avoid manual bias.
  • Use commitment and aptitude questions to create pass, fail, and manual-review buckets.
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