The Smart Passive Income Online Business and Blogging Podcast

SPI 783: How Kevin Espiritu Converted His Backyard into an 8-Figure Gardening Empire

May 8, 2024

Kevin Espiritu, empire builder of Epic Gardening, discusses affiliate marketing, drop shipping, and creating original products. He shares insights on content creation with 120-180 articles per month and detailed YouTube video production. The episode delves into turning a blog into a business empire, acquiring Botanical Interest, securing collaborations, managing inventory, and balancing content with commerce. Reflections on achieving goals and finding fulfillment are also explored.

49:35

Episode guests

Kevin Espiritu

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Episode notes

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Quick takeaways

Creators can leverage their audiences to expand into product sales and partnerships, transitioning from affiliate marketing to owning unique products.

Strategic planning and partnerships are crucial for successful product offerings, emphasizing data-driven inventory management and risk mitigation.

Creators have the potential to disrupt industries by establishing their own brands and reshaping traditional markets, challenging established companies.

Deep dives

Growing from a Blog to a Brand Empire

Kevin Espiritu, known for Epic Gardening, shares his journey from solo blogger to empire builder, expanding into product sales and partnerships. By acquiring companies, customizing products, and creating unique offerings like soil test kits, he demonstrates how creators can leverage their audiences into product success.

Navigating Inventory Management and Financing in Business Growth

02:15

Transforming a Blog into a Business Empire: Growth, Partnerships, and Scaling

02:42

Navigating Business Growth and Transition to Team Management

02:33

Navigating Business Relationships and Product Development for Gardening Empire

02:57

Introduction

2min

Transforming a Blog into a Business Empire: Growth, Partnerships, and Scaling

3min

From Blogger to Empire Builder: Acquiring Botanical Interest

9min

Navigating Business Relationships and Product Collaborations

16min

Discussing Hiring Platforms, Office Furniture, and Content Creator Strategies

5min

Balancing Content and Commerce in Product Branding

15min

Reflections on Achieving Goals and Finding Fulfillment

2min

Conversational Praise and Inspiration in Entrepreneurship Journey

5min

#783 As creators, starting a physical products business might seem daunting. But is there a future where something like MrBeast's Feastables puts companies like Hershey out of business? Will influencers eventually run the biggest brands in the world? In this episode, I chat with a solo blogger turned empire builder. My friend Kevin Espiritu of Epic Gardening is back on the show to give us an inside look at the 10x growth he's pulled off since our last chat. We discuss affiliate marketing, drop shipping, and creating original products on your own or through partnerships with other companies. We also dive into Kevin's content creation schedule. His brand puts out a wild 120 to 180 articles per month. But that's not all. Kevin and his team publish across several YouTube channels, with some videos requiring months of shooting and preparation. Listen in! Show notes and more at SmartPassiveIncome.com/session783.

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