
The Smart Passive Income Online Business and Blogging Podcast
SPI 783: How Kevin Espiritu Converted His Backyard into an 8-Figure Gardening Empire
May 8, 2024
Kevin Espiritu, empire builder of Epic Gardening, discusses affiliate marketing, drop shipping, and creating original products. He shares insights on content creation with 120-180 articles per month and detailed YouTube video production. The episode delves into turning a blog into a business empire, acquiring Botanical Interest, securing collaborations, managing inventory, and balancing content with commerce. Reflections on achieving goals and finding fulfillment are also explored.
49:35
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Quick takeaways
- Creators can leverage their audiences to expand into product sales and partnerships, transitioning from affiliate marketing to owning unique products.
- Strategic planning and partnerships are crucial for successful product offerings, emphasizing data-driven inventory management and risk mitigation.
Deep dives
Growing from a Blog to a Brand Empire
Kevin Espiritu, known for Epic Gardening, shares his journey from solo blogger to empire builder, expanding into product sales and partnerships. By acquiring companies, customizing products, and creating unique offerings like soil test kits, he demonstrates how creators can leverage their audiences into product success.
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