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SPI 783: How Kevin Espiritu Converted His Backyard into an 8-Figure Gardening Empire

The Smart Passive Income Online Business and Blogging Podcast

CHAPTER

Balancing Content and Commerce in Product Branding

This chapter explores the strategies for integrating own and partner products into content while maintaining a focus on creating high-quality, marketable products independently. It delves into the content creation process of the gardening empire, detailing blog, video, and podcast production, as well as transitioning to a new project management tool. Additionally, it discusses the challenges and intricacies of creating educational gardening videos, including filming varying plant growth times, documenting plant cycles, and the detailed process of pruning guides.

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