The Agents of Change Digital Marketing Podcast
Practical AI Applications for Your Marketing Strategy with Rich Brooks
Apr 9, 2025
Discover practical ways to harness AI in your marketing strategy, moving beyond theory to actionable insights. Dive into audience targeting tactics for Google Ads that can maximize your budget. Learn how to create precise buyer personas and refine your brand voice using AI tools. Explore advanced tools for market research and SEO optimization that align content with strategy. Finally, uncover how large language models can enhance SEO and boost conversion rates, making your marketing efforts more efficient than ever.
34:16
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Quick takeaways
- Using AI in marketing, like automating tasks and analyzing data, enhances efficiency and decision-making for better customer engagement.
- Targeting specific audience segments in campaigns through tools like Google Ads significantly improves conversion rates and overall marketing effectiveness.
Deep dives
Understanding Audience Targeting in Paid Search
Audience targeting in paid search campaigns enhances advertiser effectiveness by grouping users based on interests, online behavior, and demographics. This approach allows businesses to deliver ads more relevant to potential customers, which can significantly improve engagement rates. For example, a financial advisor client found that by narrowing their audience to individuals in the top income bracket, they attracted higher-quality traffic, leading to improved conversion rates despite a decrease in overall clicks. Businesses new to Google Ads are encouraged to implement remarketing strategies to build audience lists for better targeting moving forward.
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