The Agents of Change Digital Marketing Podcast Practical AI Applications for Your Marketing Strategy with Rich Brooks
16 snips
Apr 9, 2025 Discover practical ways to harness AI in your marketing strategy, moving beyond theory to actionable insights. Dive into audience targeting tactics for Google Ads that can maximize your budget. Learn how to create precise buyer personas and refine your brand voice using AI tools. Explore advanced tools for market research and SEO optimization that align content with strategy. Finally, uncover how large language models can enhance SEO and boost conversion rates, making your marketing efforts more efficient than ever.
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Creating Buyer Personas with AI
- Use a simple prompt in ChatGPT to create a buyer persona, including demographics and habits.
- Refine the persona by correcting inaccuracies and providing additional customer data.
Defining Brand Voice with AI
- Develop a brand voice by providing AI with examples of your writing style from various sources.
- Use a scale to adjust specific aspects of the voice, like the use of imagery.
Conducting Deep Research with AI
- Use deep research tools within AI platforms for in-depth competitive analysis.
- Refine research parameters before sending the AI on its research task.