The Agents of Change Digital Marketing Podcast cover image

Practical AI Applications for Your Marketing Strategy with Rich Brooks

The Agents of Change Digital Marketing Podcast

00:00

Mastering Audience Targeting in Google Ads

This chapter explores the significance of audience targeting in advertising, with a focus on Google Ads strategies. It highlights how advertisers can effectively group users by interests and behaviors while balancing the need for quality clicks over sheer volume, particularly benefiting small businesses on a budget.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app