The Agents of Change Digital Marketing Podcast cover image

Practical AI Applications for Your Marketing Strategy with Rich Brooks

The Agents of Change Digital Marketing Podcast

CHAPTER

Harnessing AI for Marketing Success

This chapter explores the transformative impact of artificial intelligence on marketing and business strategies. It focuses on practical applications such as creating accurate buyer personas using AI tools and refining brand voice for effective communication. The discussion also covers the importance of data-driven insights and the need to address concerns like biases and data security in the implementation of AI.

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