The Game with Alex Hormozi Part 2: Engage Your Leads | $100M Leads Book
52 snips
Aug 19, 2023 
In this episode, Alex Hormozi discusses understanding leads, engaging them effectively, and creating lead magnets. He emphasizes the importance of providing value and offers action steps for creating valuable lead magnets. Learn how to attract more customers and engage leads.
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Defining Leads
- Leads are anyone you can contact.
- Engaged leads show interest in what you sell.
Webinar Struggle & Case Study Success
- Alex Hormozi initially struggled with webinars despite mentorship.
- He found success with a simpler case study video, highlighting the importance of offering what people want.
Lead Magnet Strategy
- If your core offer needs more explanation, use a lead magnet.
- A lead magnet is a valuable solution to a narrow problem, leading to your core offer.