In this episode, Alex Hormozi discusses understanding leads, engaging them effectively, and creating lead magnets. He emphasizes the importance of providing value and offers action steps for creating valuable lead magnets. Learn how to attract more customers and engage leads.
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Quick takeaways
Engaging leads who show interest in your products/services is crucial for effective advertising.
Providing high-quality and valuable lead magnets helps build trust and reputation with potential customers.
Deep dives
Importance of Engaged Leads
Engaged leads are emphasized as necessary for effective advertising. A lead is defined as a person you can contact, and getting engaged leads who show interest in your products or services is the ultimate goal. The significance of providing value and solving a problem for leads before they make a purchase is highlighted. The concept of scarcity and urgency as effective tactics for getting leads to take action is discussed. The importance of delivering high-quality and valuable lead magnets is emphasized to build reputation and trust with potential customers.
Types and Delivery of Lead Magnets
Three types of lead magnets are outlined: revealing a problem, providing samples or trials, and offering one step of a multi-step process. Different methods of delivery are suggested, including software, information-based offerings, services, and physical products. The importance of making the lead magnet easily accessible through various platforms and formats is emphasized. The concept of creating multiple versions of lead magnets and rotating them is introduced to keep advertising fresh and increase engagement.
Testing and Optimization of Lead Magnets
The importance of testing the headline, images, and sub-headline of a lead magnet is emphasized. Testing different variations can significantly impact engagement and the number of leads. The author shares examples of headline and sub-headline tests, highlighting the effectiveness of small changes and the power of providing reasons for immediate action. The value of conducting polls or surveys and seeking feedback to improve lead magnets is suggested.
Maximizing Value and Conversion with Lead Magnets
The financial benefits of using lead magnets to lower the cost of acquiring customers are explained. By delivering value before asking for a purchase, businesses can attract more engaged leads and increase sales. The importance of providing more value than the cost of the core offer is emphasized, along with the need to make it easy for leads to consume and share the lead magnets. The value of clear and compelling calls to action (CTAs) that create urgency and scarcity is highlighted to prompt immediate action from leads.
“The business that provides the most value wins, period.” In this episode, Alex (@AlexHormozi) discusses the importance of understanding what a lead is and how to engage them effectively. He also covers creating lead magnets and offers to attract engaged leads.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.