Learn how to create a valuable lead magnet that can attract more customers and engage leads, with action steps to solve the right problem, choose a delivery method, and make it easy to consume. Discover how to demystify the lead getting process and get ready for upcoming topics on advertising and warm outreach.
“The business that provides the most value wins, period.” In this episode, Alex (@AlexHormozi) discusses the importance of understanding what a lead is and how to engage them effectively. He also covers creating lead magnets and offers to attract engaged leads.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Timestamps:
(0:17) - Get Understanding
(0:50) - Leads Alone Aren’t Enough
(2:38) - Engage Your Leads
(8:47) - Making a Lead Magnet
(32:09) - Conclusion
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