Cross Tabs

Modern Political Campaigns with Michael D. Cohen, PhD

Aug 18, 2025
Guest
Michael D. Cohen, PhD
Dr. Michael D. Cohen, CEO of Cohen Research Group, dives into the transformation of political campaigns. He discusses how campaigns have evolved into high-speed, data-driven efforts shaped by technology and training. The conversation touches on the delicate balance of authenticity in branding, the crucial role of crisis communication, and the impact of AI on campaign strategies. Cohen also emphasizes the need for a strategic integrator in campaigns, while cautioning against overreliance on AI, making it a fascinating look at modern political tactics.
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ANECDOTE

Winning The Florida Upset

  • Michael D. Cohen recounts running multiple Florida campaigns early in his career, including a narrow upset that flipped the state house.
  • He describes the chaotic election-night moment when they realized they'd taken the Florida House for the first time since Reconstruction.
INSIGHT

Three Forces Reshaping Campaigns

  • Campaigns evolved through three forces: professionalism, technology, and speed.
  • University programs, campaign schools, and platforms professionalized campaign work and raised skill expectations.
INSIGHT

Outside Money Shapes Campaign Narratives

  • Money around a candidate is often spent by outside organizations that the campaign doesn't control.
  • Those groups frequently run negative attacks so campaigns can keep a positive public brand.
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