Michael D. Cohen, PhD

Dr. Michael D. Cohen, CEO of Cohen Research Group, dives into the transformation of political campaigns. He discusses how campaigns have evolved into high-speed, data-driven efforts shaped by technology and training. The conversation touches on the delicate balance of authenticity in branding, the crucial role of crisis communication, and the impact of AI on campaign strategies. Cohen also emphasizes the need for a strategic integrator in campaigns, while cautioning against overreliance on AI, making it a fascinating look at modern political tactics.