Using Research to Inform Strategy Not Just Measure It

Conversation about Tony Fabrizio's approach: research as strategic guidance and integrating multiple data streams beyond polls.

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Today on the show, we are diving deep into the fast changing world of political campaigns with someone who's had a front row seat to its transformation. Dr. Michael D. Cohen is the CEO of Cohen Research Group. A leading firm at the intersection of politics, public affairs, and corporate strategy.

He's the creator of the Congress in your Pocket suite of AI powered mobile apps, and teaches digital political strategy at Johns Hopkins and NYU. He's also the author of Modern Political Campaigns now in its second edition with a. Timely new chapter on artificial intelligence. In this conversation, Dr.

Cohen walks me through the evolution of campaigns from loosely organized operations to today's high speed tech enabled data-driven, consultant driven machines. We talk about how strategy has shifted from relying. Solely on polling to navigating a complex web of information sources. We also explore the rising importance of crisis communication, the fine line between authenticity and brand control, and the double-edged sword of AI in campaign operations.

It's a candid, clear-eyed look at the machinery behind modern elections and what it means for democracy, strategy, and the future of campaigning.

Our Guest

MICHAEL D. COHEN, PH.D. is CEO of Cohen Research Group a leading political, public affairs, and corporate research firm. He publishes the pioneering Congress in Your Pocket suite of AI-driven mobile apps and teaches courses at Johns Hopkins University and New York University on digital political strategy and political campaigning. He is the author of Modern Political Campaigns: How Professionalism, Technology, and Speed Have Revolutionized Elections, a second edition featuring a new chapter on artificial intelligence published in early 2025 with Bloomsbury. After running political campaigns in college, Dr. Cohen served in leadership positions at The Gallup Organization, Microsoft, USA Facts, and Purple Strategies, as well as two political polling firms. He is a three-time graduate of the University of Florida with degrees in mass communications and political science, and he a member of its leadership Hall of Fame.