Entrepreneurs on Fire How to Survive and Thrive When Things Get Tough with Susan Weinschenk
8 snips
Nov 12, 2025 
Join Susan Weinschenk, a behavioral scientist and CEO of The Team W, Inc., as she shares her insights on resilience and adaptability in tough times. She highlights the importance of taking action without knowing all the answers and emphasizes preparing metrics before challenges arise. Susan discusses how financial reserves can reduce fear-driven choices and the value of learning from difficult experiences. Plus, she offers wise strategies for when to pivot and the essential steps to take during adversity, reminding us to believe in our resourcefulness.
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Build A Financial Runway
- Save six months to a year of income as a buffer so you can avoid panic during downturns.
- Use that runway to make calmer, better decisions when tough times hit.
Define Crisis Metrics Early
- Track clear metrics so you can define exactly when a situation becomes a crisis for your business.
- Monitor cash flow and incoming revenue constantly to spot trouble early.
Preplan Two To Three Responses
- Decide two to three predefined response options so you can act quickly when metrics hit red.
- Plan those actions ahead to avoid paralyzing uncertainty and emotional decision-making.