Susan M. Weinschenk

In this engaging conversation, Susan Weinschenk, a behavioral scientist and CEO of The Weinschenk Team, reveals the vital connection between psychology and design. She discusses how emotional and unconscious processing drives user behavior, and clarifies misconceptions about memory and dopamine—it's about anticipation, not just pleasure. Susan also emphasizes the power of storytelling in product design, the importance of aligning design with self-perception, and how gamification taps into intrinsic motivation to enhance user engagement.