Susan M. Weinschenk

In this engaging conversation, Susan Weinschenk, a behavioral scientist and CEO of The Weinschenk Team, reveals the vital connection between psychology and design. She discusses how emotional and unconscious processing drives user behavior, and clarifies misconceptions about memory and dopamine—it's about anticipation, not just pleasure. Susan also emphasizes the power of storytelling in product design, the importance of aligning design with self-perception, and how gamification taps into intrinsic motivation to enhance user engagement.

Join Susan Weinschenk, a behavioral scientist and CEO of The Team W, Inc., as she shares her insights on resilience and adaptability in tough times. She highlights the importance of taking action without knowing all the answers and emphasizes preparing metrics before challenges arise. Susan discusses how financial reserves can reduce fear-driven choices and the value of learning from difficult experiences. Plus, she offers wise strategies for when to pivot and the essential steps to take during adversity, reminding us to believe in our resourcefulness.