Susan Weinschenk has a Ph.D. in Psychology, and is the Chief Behavioral Scientist and CEO at The Team W, Inc, and the author of several books.
Top 3 Value Bombs
1. You don't need to know everything before you start. Action reveals answers.
2. Defining metrics and plans before tough times strike is the key to survival.
3. Pivoting requires honesty, planning, and small, testable steps not rash decisions.
Check out their website and learn more about the experts at user and customer experience research, strategy, and behavioral design - The Team W
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