Nathan Barry, the Founder and CEO of ConvertKit, shares his remarkable journey from near shutdown to leading a $200 million email marketing platform. He discusses his annual life review ritual, emphasizing personal growth and strategic decision-making. Learn about the critical turning point that shaped ConvertKit's future, as well as the revolutionary flywheel framework he implemented for sales success. Nathan also highlights the importance of team collaboration and the value of sabbaticals to recharge leadership creativity.
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volunteer_activism ADVICE
Annual Life Review Advice
Start an annual life review ritual to reflect on your year's progress across business, personal life, fitness, and travel.
Use photos and calendar reminders to capture highlights and build a consistent, meaningful record.
volunteer_activism ADVICE
Using Intentions To Reduce Stress
Set intentions as guidelines rather than strict goals to manage stress effectively.
Use strategic help, like hiring experts, to reduce workload and lower stress in big projects.
question_answer ANECDOTE
Deciding To Double Down On ConvertKit
At 18 months, Nathan was told to shut down ConvertKit due to poor performance but chose to double down.
He set a clear deadline to hit $10,000/month in revenue or close, which saved and grew the business.
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How does an entrepreneur go from being told to shut down their business to building a software company worth over $200 million and serving over 50,000 creators? In this episode of How I Work, Nathan Barry, founder and CEO of ConvertKit, shares his incredible journey and the counterintuitive strategies that propelled his success.
In this episode, we discuss:
Nathan’s annual life review ritual: We delve into how he not only assesses business opportunities but also tracks his adventures, home life updates, fitness endeavours, and personal goals.
The turning point: Just 18 months into launching ConvertKit, a friend advised him to shut it down. Discover the pivotal questions Nathan asked himself and the framework he used to make that crucial decision.
Nathan shares his transformative experience of writing 1000 words a day for 600 consecutive days and how this habit has evolved over time.
What on earth are flywheels? We unravel this concept and discuss how Nathan applied it to the sales process at ConvertKit.
The importance of team building and its ripple effects on business success.
If you are looking for more tips to improve the way you work and live, I write a weekly newsletter where I share practical and simple to apply tips to improve your life. You can sign up for that at https://amantha-imber.ck.page/subscribe