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BEST OF: Ramp it up or shut it down: How ConvertKit’s Founder and CEO made his most important business decision

How I Work

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Harnessing the Flywheel Framework for Sales Success

This chapter delves into the implementation of the flywheel framework in a software company's sales process, marking a significant shift from content marketing to direct sales. Through personal experiences and strategic insights, the hosts emphasize the value of direct customer engagement to foster referrals and enhance the product iteratively.

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