DomainSherpa – Down The Rabbit Hole – September 5, 2024: Health Is Wealth
Sep 5, 2024
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Drew, an expert on domain health, Jen, who analyzes domain factors, and Leanne McMahon, a conversation starter on digital assets, dive deep into the importance of domain management. They discuss the implications of blacklisting and the launch of Afternic Boost. They humorously tackle the balancing act of personal wellness with data-driven metrics, explore the use of tools like Scrapebox for domain health checks, and emphasize the significance of understanding Google's new spam policy for email deliverability. Tune in for an insightful blend of tech and wellness!
Regular health checks of domain portfolios using tools like Scrapebox and VirusTotal are essential for maintaining functionality and value.
Removal from blacklists is crucial for domain usability and sales potential, requiring swift action to request de-listing effectively.
Personal health tracking and domain management share similarities, emphasizing the importance of balancing technology use with personal assessment for optimal outcomes.
Deep dives
Understanding Domain Health Checks
Domain health is essential for ensuring that the domains in a portfolio are functioning properly and free of issues that could impact their value. Regular health checks involve reviewing the domain's ability to resolve correctly, which can be done using tools like Scrapebox to automate the process of visiting each domain and capturing screenshots. This method allows investors to quickly identify any domains displaying error messages, thus indicating potential blocks that prevent them from resolving. By using additional resources such as VirusTotal, investors can check if any domains have been blacklisted, helping them maintain a healthy and functional portfolio.
Addressing Domain Blacklisting
When domains are found to be blacklisted, the next step is to take swift action to remove them from the blacklist. A quick and effective way to do this is to use VirusTotal to identify where the domain is blacklisted and then follow the provided steps to request removal. Most blacklisting services respond in a timely manner, often within minutes, allowing for fast recovery of the domain's usability. Removing a domain from blacklists is critical as it can significantly affect potential sales and user accessibility, with the opportunity to unlock previously neglected domains for potential buyers.
Personal Health and Wellness Tools in Domain Investing
The conversation also touches on the parallels between personal health tracking tools and the necessity of domain health checks. Wearable devices like Whoop or Oura help individuals monitor their wellness, just as domain investors must monitor their assets for any potential issues. It's important to recognize that being overly reliant on these technologies can obscure an individual's own sense of well-being, similarly to how domain investors might overlook fundamental checks due to reliance on automations. Finding a balance between technology use and personal assessment can enhance both personal and domain health management.
Exploring Effective Marketing Strategies for Domains
The discussion reveals skepticism surrounding broad marketing strategies for domain sales, emphasizing that potential buyers often have specific domains in mind rather than responding to generic marketing campaigns. Experts suggest that while marketing can be beneficial for lower to mid-range domains, especially through targeted approaches, broader strategies may not engage buyers effectively. Premium domain owners should focus on customizing their landers to attract targeted buyers rather than relying solely on marketing campaigns. The challenge lies in aligning marketing efforts with actionable outcomes, as many buyers already know what domains they want, rendering additional promotions less impactful.
The Impact of DMARC on Domain Health
DMARC (Domain-based Message Authentication, Reporting & Conformance) plays a significant role in maintaining the integrity of email communication for a domain, reflecting the overall health of the asset. Proper DMARC setup requires ensuring that DKIM and SPF records are also configured correctly to facilitate email deliverability. As businesses increasingly rely on email for communication, having a well-maintained DMARC setup helps prevent issues like spoofing and ensures that emails reach their intended recipients. Regularly checking these configurations can enhance domain health, ensuring a smooth experience for both the owner and potential buyers.
As we say on DomainSherpa - all roads lead to domains. And our work with domains has us venturing "down the rabbit hole" into different topics all the time. So this is a tech-adjacent, digital asset, pop-culture, tangent-positive monthly podcast - with some domains stuff thrown into the mix for good measure.
In this episode, JT is joined by Drew, Jen, and Leanne McMahon to discuss important factors to look at in regard to the health of a domain name.
The Sherpas dive into what to do if your domains are blacklisted by certain platforms. They also talk about the recent launch of Afternic Boost and discuss if broad-based marketing is effective for selling domain names.
Some of the software and tools mentioned during this episode are:
- www.scrapebox.com
- www.virustotal.com
- www.uptimerobot.com
- www.crdf.fr
- www.spamhaus.org
Additionally, since the Sherpas talk about health in domain portfolios, they also talk a little about personal wellness, so tune in and jump down the rabbit hole!
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