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DomainSherpa – Down The Rabbit Hole – September 5, 2024: Health Is Wealth

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Navigating Domain Sales Strategies

This chapter explores the intricate landscape of domain management and sales strategies, highlighting the challenges of engaging buyers in the domain name aftermarket. The discussion emphasizes the effectiveness of sophisticated landing pages and targeted marketing approaches over broad campaigns, particularly for premium and ultra-premium domains. Additionally, it delves into recent pilot programs and the impact of marketing tools like verified badges on sales performance.

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