The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship 411: Lessons on Bootstrapping Three SaaS Startups to $1M+ ARR - with Adam Robinson
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Sep 12, 2024 
Adam Robinson, co-founder and CEO of Retention.com, shares his journey of bootstrapping three SaaS startups to over $1M ARR. He discusses the importance of personal branding, particularly on LinkedIn, and innovative marketing strategies that fueled his success. Adam details the launch of RB2B, achieving $21.8 million ARR, and unique email marketing approaches. The conversation also touches on navigating feedback and audience engagement, emphasizing trust-building through provocative content and effective communication.
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Roblee's Initial Success
- Adam Robinson bootstrapped his first SaaS company, Roblee, to $1M ARR in 17 months.
- They targeted Constant Contact customers with a call center and a lower-price offer.
Competition and Acquisition Cost
- Customer acquisition cost is heavily influenced by competition.
- Find a channel without competition and a compelling offer, and acquisition becomes inexpensive.
Using Targeted Lists
- Leverage targeted lists for early growth, even if not sustainable long-term.
- Such lists are still effective, but tools like BuiltWith make them widely accessible now.
