TED Talks Daily How to transform apocalypse fatigue into action on global warming | Per Espen Stoknes
May 3, 2019
In this enlightening talk, Per Espen Stoknes, a psychologist and economist focusing on climate action psychology, shares insights on overcoming the mental blocks that hinder climate engagement. He discusses how to reframe doomsday narratives into empowering stories that encourage action. Stoknes emphasizes the significance of emotional connection and positive messaging, providing practical strategies to turn 'apocalypse fatigue' into motivation. Discover how grassroots initiatives and a shift in communication can inspire meaningful responses to global warming.
AI Snips
Chapters
Transcript
Episode notes
Psychological Barriers
- The biggest obstacle to tackling climate change is psychological.
- Per Espen Stoknes emphasizes the importance of understanding these mental barriers.
Distance and Helplessness
- Climate change often feels distant in time and space, leading to a sense of helplessness.
- People prioritize immediate concerns over distant threats like climate change.
Social Solutions
- Reframe climate communication to be social, positive, and action-oriented.
- Emphasize local, personal impacts and solutions.