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Per Espen Stoknes
Psychologist and economist who studies the psychological barriers to climate action and advocates for more effective communication strategies.
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May 3, 2019
• 15min
How to transform apocalypse fatigue into action on global warming | Per Espen Stoknes
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In this enlightening talk, Per Espen Stoknes, a psychologist and economist focusing on climate action psychology, shares insights on overcoming the mental blocks that hinder climate engagement. He discusses how to reframe doomsday narratives into empowering stories that encourage action. Stoknes emphasizes the significance of emotional connection and positive messaging, providing practical strategies to turn 'apocalypse fatigue' into motivation. Discover how grassroots initiatives and a shift in communication can inspire meaningful responses to global warming.
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