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How to transform apocalypse fatigue into action on global warming | Per Espen Stoknes

TED Talks Daily

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Reframing Climate Narratives

This chapter explores the influence of social norms on climate action and the power of personal connections in driving collective change. Through storytelling and the concept of 'nudging', it emphasizes the importance of positive narratives and grassroots initiatives in fostering meaningful engagement and policy support for climate solutions.

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