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Laiming, Niu Honglin, and Brandon Yates discuss the prospect of rural tourism in China, highlighting the growing trend of young people seeking nature-based travel experiences. They explore the challenges and solutions for managing the popularity of rural areas and preparing for increased tourism. The podcast also emphasizes the economic opportunities tourism brings to rural areas.
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Quick takeaways
- Rural tourism in China has seen a significant surge in popularity, with orders doubling compared to pre-pandemic levels, offering a soothing and therapeutic connection with nature and opportunities for ecotourism and agritourism.
- Rural tourism in China generates substantial revenue, with the total tourism revenue reaching 2 trillion yuan in 2022, revitalizing rural areas by providing income and employment opportunities, improving infrastructure and sanitation facilities.
Deep dives
Rural Tourism and Its Various Forms
Rural tourism involves traveling to non-urbanized areas and engaging with local culture, nature, and outdoor activities. It encompasses a range of forms like fruit picking and a variety of activities related to nature, agriculture, and culture. Rural tourism in China has become increasingly popular, with orders for rural tourism doubling compared to pre-pandemic levels. It allows people to experience a soothing and therapeutic connection with nature and offers opportunities for ecotourism and agritourism.
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