Exploring the challenges and solutions for rural areas experiencing a surge in popularity, with a focus on the successful case of Saad-Dung village in Jua-Dung province. Discover how the village improved its infrastructure, established accommodations, and fostered tourism while maintaining its natural beauty.
More Chinese people live in cites than in rural areas, with urbanization rate having exceeded 65% according to the 2023 government work report. However, the shift in lifestyle has not changed people's longing for the rural idyll. A recent report from a leading online travel agency reveals a significant surge in orders for rural tourism in China. We'll discuss the prospect of rural tourism. On the show: Laiming, Niu Honglin & Brandon Yates