This chapter explores how major events like the FIFA World Cup can shed light on the lack of preparation in lesser-known cities for increased tourism. It discusses the development of accommodations, cleaning services, security, and infrastructure, as well as the emergence of professional companies managing tourism-related activities.
More Chinese people live in cites than in rural areas, with urbanization rate having exceeded 65% according to the 2023 government work report. However, the shift in lifestyle has not changed people's longing for the rural idyll. A recent report from a leading online travel agency reveals a significant surge in orders for rural tourism in China. We'll discuss the prospect of rural tourism. On the show: Laiming, Niu Honglin & Brandon Yates