The hosts delve into the concept of rural tourism, defined as traveling to rural areas and engaging with the local culture, nature, and outdoor activities. They discuss various examples and highlight that rural tourism encompasses a wide range of experiences beyond low-income areas.
More Chinese people live in cites than in rural areas, with urbanization rate having exceeded 65% according to the 2023 government work report. However, the shift in lifestyle has not changed people's longing for the rural idyll. A recent report from a leading online travel agency reveals a significant surge in orders for rural tourism in China. We'll discuss the prospect of rural tourism. On the show: Laiming, Niu Honglin & Brandon Yates