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The Marketing Architects
Classic Brand Marketing with Chelsea Sumrow, First American Title and Insurance CMO
Oct 8, 2024
Chelsea Sumrow, CMO of First American Title and Insurance, brings over 25 years of marketing expertise to the table. She discusses the unique challenge of modernizing a 135-year-old brand while honoring its heritage. Chelsea highlights the importance of building revenue attribution models and moving marketing from a cost center to a revenue driver. She emphasizes empowering teams to be data storytellers and the value of brand perception studies in shaping strategy. Prepare for an enlightening conversation filled with insights on balancing innovation and tradition!
32:43
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Quick takeaways
- Balancing a brand's rich heritage with modern digital strategies is essential for maintaining relevance in today's market.
- Repositioning marketing from a cost center to a revenue driver requires collaboration and strong data-driven insights within B2B organizations.
Deep dives
The Importance of Marketing Philosophy
Understanding the core philosophy of marketing within a brand is crucial for effective decision-making. The discussion highlights how marketing leaders must blend traditional values with modern trends to maintain relevance. First American, a historic brand, exemplifies the challenge of balancing a rich legacy with the need for digital transformation. Creating a purpose statement has been a foundational step toward modernizing their brand while respecting its history.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode