Chelsea Sumrow, CMO of First American Title and Insurance, brings over 25 years of marketing expertise to the table. She discusses the unique challenge of modernizing a 135-year-old brand while honoring its heritage. Chelsea highlights the importance of building revenue attribution models and moving marketing from a cost center to a revenue driver. She emphasizes empowering teams to be data storytellers and the value of brand perception studies in shaping strategy. Prepare for an enlightening conversation filled with insights on balancing innovation and tradition!