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20min chapter
Classic Brand Marketing with Chelsea Sumrow, First American Title and Insurance CMO
The Marketing Architects
Balancing Heritage and Innovation in B2B Marketing
This chapter examines how established brands like First American can effectively merge their historical roots with contemporary marketing strategies. It highlights the transition of marketing from a cost center to a revenue-generating entity, emphasizing the importance of storytelling and adaptability in a B2B context. The discussion also underscores the need for data-driven decision-making and authenticity in marketing messaging to enhance brand performance and drive innovation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode