Barron's Advisor David Newson: Proven RIA Marketing Strategies for 15% Organic Growth
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Jan 7, 2025 David Newsom, founder of XNW Digital, shares his expertise in RIA marketing strategies aimed at achieving organic growth. He discusses the importance of identifying ideal high-net-worth clients and the need for tailored, data-driven marketing. The conversation explores how AI influences content strategies and emphasizes that quality websites remain crucial for effective engagement. Newsom also highlights balancing aesthetics with functionality in web design, the authenticity in attracting traffic, and evolving webinar formats for better audience connection.
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Experimentation in Marketing
- Advisors need to adopt a mindset of experimentation in digital marketing.
- Testing different strategies allows firms to find effective methods for engaging potential clients.
Start with the Numbers
- Advisors should begin their marketing strategy by deeply understanding their financial numbers.
- This foundational knowledge enables effective growth planning and audience targeting.
Identifying Ideal Clients
- David Newsom shares his experience at Bingham Osborne where they needed to attract younger, wealthier clients.
- He emphasizes understanding the target audience's lifestyle and decision-making processes.