David Newsom, founder of XNW Digital, shares his expertise in RIA marketing strategies aimed at achieving organic growth. He discusses the importance of identifying ideal high-net-worth clients and the need for tailored, data-driven marketing. The conversation explores how AI influences content strategies and emphasizes that quality websites remain crucial for effective engagement. Newsom also highlights balancing aesthetics with functionality in web design, the authenticity in attracting traffic, and evolving webinar formats for better audience connection.