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David Newson: Proven RIA Marketing Strategies for 15% Organic Growth

Barron's Advisor

CHAPTER

Navigating AI's Influence on Search and Content Strategies

This chapter examines the influence of AI on online search and content generation, focusing on the challenges brought about by Google's changing algorithms. It underscores the necessity of high-quality human-generated content for effective SEO, especially in the financial advising sector, using a real-world case of an advisor's lead from ChatGPT to illustrate the issues at hand.

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